hi, i'm adi
Navigating my way from one language to another at a young age, I found comfort in the universal language of design. I learned that symbols and imagery can represent what words often cannot. With this understanding deeply ingrained in my design process, I am always looking for visual ways to solve problems and create brands that have a widespread appeal.
Education
Fashion Institute of Technology
BFA | Brand & Packaging Design
Faculty Graduation Medal, Minor in Creative Entrepreneurship
Dean’s List, Theta Sigma Phi Honor Society, Summa Cum Laude
Fashion Institute of Technology
AAS | Communication Design
Faculty Graduation Medal, Dean’s List, Summa Cum Laude, Theta Sigma Phi Honor Society
Experience
Bulletproof Design
Brand Design Intern
1/24-5/24
Design towards new and existing agency projects, including initial ideation phases and final consumer testing.
Collaborate with designers to understand the various functions of a design agency.
Sam Edelman
Design Intern
1/23-5/23, 8/23-Present
Design packaging for new projects and refine existing collaterals.
Take initiative to find new opportunities for innovation and expansion within existing sub-brands and their historical identities.
Pepsico Design
Brand Design Intern
5/23-8/23
Collaborated with Lay’s activation and design teams to organize and design a comprehensive experiential toolkit for the brand.
Designed specialty Doritos SKU’s and participated in global packaging approvals.
Created design and strategy for a new “Better with Pepsi” campaign.
Nekuda Design Management
Design Intern
6/22-1/23
Designed packaging for ecommerce, 3D rendered designs and presented to client.
Designed visual direction for a new app based on client research and needs.
Developed Pinterest & Instagram marketing strategies, increasing Pinterest engagement by over 200%
GelatoLove
Creative Marketing Strategist
6/21-1/23
Created marketing content including graphic design, packaging design, photo language, apparel design, & video advertisements.
Increase website traffic and search engine optimization through email newsletters.
Skills
Functional
Packaging, Branding, Graphic Design, Layout Design, Typography, Research for Design, Advertising, Concept Ideation, Sketching, Spatial Design, Web Design
Computer/Technical
PC and MAC operating systems, Microsoft Office Suite, Google Suite, Adobe Creative Suite (Ai, Ps, In, Ae, Pr, Dm), Procreate, Pinterest, Canva, Wix, Square Space, Google SEO
Soft
Strong independent worker, organized, detail-oriented, strong technical skills, thrives in collaborative settings, leadership, problem-solving, entrepreneurial
Languages
Fluent in English and Hebrew
Capabilities
Strategy, Evolution,
Activation, Process,
Research, Storytelling,
Brand World, Naming,
Technical files, Layout, Typography
rules i live by
always add avocado...
always.
you don't need a dog to go to the dog park
live as close to a trader joe's as possible