Fjord
Fjord addresses a gap in the health tech market by offering smart water bottles that empower Gen X and Boomers on their health journey by seamlessly integrating hydration into their wellness routines. Through the use of clear brand communication and science-backed technology, Fjord is the perfect companion for health-conscious Gen-X and Boomers.
Technology & Consumer Packaged Goods
2024
Target Consumer
Age 44-60 | Movers & Shakers
Committed to maintaining their well-being without frequent trips to the doctor, these individuals embrace new technologies and prioritize taking care of their bodies through regular physical activity and a healthy diet. Well-traveled and fond of spending time outdoors, they relish exploring diverse cuisines and acquiring new skills.